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Customer Confusion: Product Overlap, Ambiguous Needs, and Information Overload. An examination of corporate mental models for derivative product creation and their impact on customers

By
Penny Fang

Reference:

Customer Confusion: Product Overlap, Ambiguous Needs, and Information Overload. An examination of corporate mental models for derivative product creation and their impact on customers (Penny Fang), Master’s thesis, Massachusetts Institute of Technology, System Design and Management, 2019.

Bibtex Entry:

@mastersthesis{fang19a,

address = {Cambridge, Massachusetts},
author = {Penny Fang},
date-added = {2019-06-06 12:38:12 -0400},
date-modified = {2019-06-06 12:40:32 -0400},
month = {June},
school = {Massachusetts Institute of Technology, System Design and Management},
title = {Customer Confusion: Product Overlap, Ambiguous Needs, and Information Overload. An examination of corporate mental models for derivative product creation and their impact on customers},
year = {2019}}