People

bruce cameron
Dr. Bruce Cameron

Dr. Bruce G. Cameron

Director, System Architecture Lab
Lecturer in Engineering Systems

Department of Engineering Systems
33-413
Massachusetts Institute of Technology
77 Massachusetts Avenue, Cambridge, MA 02139
bcameron@mit.edu
(617) 253-8985

B.A.Sc., University of Toronto
M.S., Massachusetts Institute of Technology
M.S., Massachusetts Institute of Technology
Ph.D., Massachusetts Institute of Technology

Bruce Cameron is a Lecturer in Engineering Systems at MIT and a consultant on platform strategies. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 16-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 20 graduate students, and has directed research projects for BP, Sikorsky, Nokia, Caterpillar, NSTAR, AMGEN, Verizon, NASA, ESA, and Skoltech. Current research efforts include:

  • Platform management structures for supporting commonality retention
  • Accounting methods for recognizing platforming benefit across product lines
  • Strategic management of stakeholder needs in international partnerships
  • Network analysis of customer requirements priority

As a consultant, Dr. Cameron works with companies to develop strategies for entering new markets, building flexible product lines and achieving cost savings. Dr. Cameron's clients include Fortune 500 firms in high tech, aerospace, transportation, and consumer goods.

Prior to MIT, Dr. Cameron worked as an engagement manager at a management consultancy and as a system engineer at MDA Space Systems, and has built hardware currently in orbit. Dr. Cameron received his undergraduate degree from the University of Toronto, and graduate degrees from MIT.

Publications

Books and Book Chapters
[2016] System Architecture: Strategy and Product Development for Complex Systems (Edward F. Crawley, Bruce G. Cameron, Daniel Selva), Pearson, 2016. [bib]
[2013] Crafting Platform Strategy based on Anticipated Benefits and Costs (Bruce G. Cameron, Edward F. Crawley), Chapter in Advances in Product Family and Product Platform Design - Methods & Applications (Timothy Simpson, Roger Jianxin Jiao, Zahed Siddique, Katja Hölttä-Otto, eds.), Springer, 2013. (pdf) [bib]
Journal Articles
[2017] The influence of technology trends on future aircraft architecture (Demetrios Kellari, Edward F. Crawley, Bruce G. Cameron), In Journal of Aircraft, (Acceepted for publication), 2017. (Accepted for publication, pdf) [bib]
[2017] Management Levers for Product Platforms (Bruce G. Cameron, Edward F. Crawley, Jakub Kwapisz, Alicia McNeill), In Engineering Management Journal, (Acceepted for publication), 2017. (Accepted for publication, pdf) [bib]
[2015] Communications Satellites: Time Expanded Graph Exploration of a Tradespace of Architectures (Peter Davison, Demetrios Kellari, Edward F. Crawley, Bruce G. Cameron), In Acta Astronautica, 2015. (Accepted for publication, pdf) [bib]
[2015] Technology Portfolio Planning by Weighted Graph Analysis of System Architectures (Peter Davison, Bruce G. Cameron, Edward F. Crawley), In System Engineering, volume 18, 2015. (pdf) [bib]
[2014] A Rule-Based Method for Scalable and Traceable Evaluation of System Architectures (Daniel Selva, Bruce G. Cameron, Edward F. Crawley), In Research in Engineering Design, volume 25, 2014. (pdf) [bib]
[2014] Rule-based System Architecting of Earth Observing Systems: The Earth Science Decadal Survey (Daniel Selva, Bruce G. Cameron, Edward F. Crawley), In Journal of Spacecraft and Rockets, volume 51, 2014. (pdf) [bib]
[2014] Technology Decisions Under Architectural Uncertainty: Informing Investment Decisions Through Tradespace Exploration (Jonathan A. Battat, Bruce G. Cameron, Alexander Rudat, Edward F. Crawley), In Journal of Spacecraft and Rockets, volume 51, 2014. (pdf) [bib]
[2012] Program Goals for the NASA/NOAA Earth Observation Program Derived from a Stakeholder Value Network Analysis (Timothy A. Sutherland, Bruce G. Cameron, Edward F. Crawley), In Space Policy, volume 28, 2012. (pdf) [bib]
[2012] Divergence and Lifecycle Offsets in Product Families with Commonality (Ryan C. Boas, Bruce G. Cameron, Edward F. Crawley), In Journal of Systems Engineering, 2012. (Accepted, doi: 10.1002/sys.21223, pdf) [bib]
[2011] Strategic Decisions in Complex Stakeholder Environments: A Theory of Generalized Exchange (Bruce G. Cameron, Edward F. Crawley, Wen Feng, Maukai Lin), In Engineering Management Journal, volume 23, 2011. (pdf) [bib]
[2011] Goals for space exploration based on stakeholder value network considerations (Bruce G. Cameron, Theodore Seher, Edward F. Crawley), In Acta Astronautica, volume 68, 2011. (doi: 10.1016/j.actaastro.2010.11.003, pdf) [bib]
[2008] Value flow mapping: Using networks to inform stakeholder analysis (Bruce G. Cameron, Edward F. Crawley, Geilson Loureiro, Eric S. Rebentisch), In Acta Astronautica, volume 62, 2008. (doi: 10.1016/j.actaastro.2007.10.001, pdf) [bib]
Conference Papers
[2017] Performance Characterization of a Multiplexed Space-to-Ground Optical Network (Marc Sanchez, Inigo del Portillo, Bruce G. Cameron, Edward F. Crawley), In 2017 IEEE Aerospace Conference, (Acceepted for publication), 2017. (pdf) [bib]
[2017] Optimal Location of Optical Ground Stations to Serve LEO Spacecraft (Inigo del Portillo, Marc Sanchez, Bruce G. Cameron, Edward F. Crawley), In 2017 IEEE Aerospace Conference, (Acceepted for publication), 2017. (pdf) [bib]
[2016] Assessing the Impact of Real-time Communication Services on the Space Network Ground Segment (Marc Sanchez, Inigo del Portillo, Bruce G. Cameron, Edward F. Crawley), In 2016 IEEE Aerospace Conference, 2016. (pdf) [bib]
[2016] Architecting the Ground Segment of an Optical Space Communication Network (Inigo del Portillo, Marc Sanchez, Bruce G. Cameron, Edward F. Crawley, Daniel Selva), In 2016 IEEE Aerospace Conference, 2016. (pdf) [bib]
[2015] Architecting Space Communication Networks under Mission Demand Uncertainty (Marc Sanchez, Inigo del Portillo, Bruce G. Cameron, Edward F. Crawley), In 2015 IEEE Aerospace Conference, 2015. (pdf) [bib]
[2014] Results of the MIT Space Communication and Navigation Architecture Study (Marc Sanchez, Daniel Selva, Bruce G. Cameron, Edward F. Crawley, Bernard Seery, Antonios Seas), In 2014 IEEE Aerospace Conference, 2014. (pdf) [bib]
[2014] Exploring the Trade-offs of Aggregated versus Disaggregated Architectures for Environmental Monitoring in Low-Earth Orbit (Morgan Dwyer, Daniel Selva, Inigo del Portillo, Marc Sanchez, Bruce G. Cameron, Zoe Szajnfarber, Edward F. Crawley), In AIAA Space, 2014. (pdf) [bib]
[2014] The Cost Impacts of Jointness: Insights from the NPOESS Program (Morgan Dwyer, Zoe Szajnfarber, Bruce G. Cameron, Markus Bradford, Edward F. Crawley), In AFCEA Acquisition Research Symposium, 2014. (pdf) [bib]
[2014] In-Space Transportation Infrastructure Architecture Decisions Using a Weighted Graph Approach (Peter Davison, Bruce G. Cameron, Edward F. Crawley), In 2014 IEEE Aerospace Conference, 2014. (pdf) [bib]
[2013] Exploring the Architectural Trade Space of NASAs Space Communication and Navigation Program (Marc Sanchez, Daniel Selva, Antonios Seas, Bernard Seery, Bruce G. Cameron, Edward F. Crawley), In 2013 IEEE Aerospace Conference, 2013. (pdf) [bib]
[2013] The Modeling and Evaluation of Interplanetary Manned Missions Using System Architecting Techniques (Alexander Rudat, Jonathan A. Battat, Bruce G. Cameron), In 2013 IEEE Aerospace Conference, 2013. (pdf) [bib]
[2013] The Impact of Technical Complexity on the Decision to Collaborate and Combine (Morgan Dwyer, Daniel Selva, Zoe Szajnfarber, Bruce G. Cameron, Edward F. Crawley), In 2013 IEEE Aerospace Conference, 2013. (pdf) [bib]
[2012] Tradespace Exploration Approach For Architectural Definition Of In-Space Transportation Infrastructure Systems For Future Human Space Exploration (Alexander Rudat, Jonathan A. Battat, Alessandro Aliakbargolkar, Morgan Dwyer, Bruce G. Cameron, Edward F. Crawley), In International Astronautical Congress, 2012. (pdf) [bib]
[2012] Understanding the Impacts of Indirect Stakeholder Relationships - Stakeholder Value Network Analysis and Its Application to Large Engineering Projects (Wen Feng, Edward F. Crawley, Olivier L. de Weck, Donald R. Lessard, Bruce G. Cameron), In The Strategic Management Society (SMS) 32nd Annual International Conference, 2012. (pdf) [bib]
[2012] Costing Commonality: Investigating the Impact of Platform Divergence (Bruce G. Cameron, Edward F. Crawley), In 2012 IEEE Aerospace Conference, 2012. (pdf) [bib]
[2011] Incentivizing Commonality: An Evaluation of the Benefit and Cost Impact of Platforming Strategies (Bruce G. Cameron, Edward F. Crawley), In 2011 IEEE Aerospace Conference, 2011. (pdf) [bib]
[2010] Divergence in platform commonality: examination of potential cost implications (Bruce G. Cameron, Richard A. Rhodes, Ryan C. Boas, Edward F. Crawley), In Design 2010, 2010. (pdf) [bib]
[2006] Value Based Architecture Selection (Bruce G. Cameron, Sandro N. Catanzaro, Edward F. Crawley), In AIAA 57th International Astronautical Congress, 2006. (pdf) [bib]
Theses
[2011] Costing Commonality: Evaluating the Impact of Platform Divergence on Internal Investment Returns (Bruce G. Cameron), PhD thesis, Massachusetts Institute of Technology Engineering Systems Division, 2011. (pdf) [bib]
[2007] Value Network Modeling: A Quantitative Method for Comparing Benefit Across Exploration Architectures (Bruce G. Cameron), Master's thesis, Massachusetts Institute of Technology Department of Aeronautics and Astronautics and Technology Policy Program, 2007. (pdf) [bib]
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