People

bruce cameron
Dr. Bruce Cameron

Dr. Bruce G. Cameron

Director, System Architecture Lab
Lecturer in System Design and Management
Faculty Director, Architecture and Systems Engineering Certificate

Massachusetts Institute of Technology
33-413
77 Massachusetts Avenue, Cambridge, MA 02139
bcameron@mit.edu
(617) 253-8985

B.A.Sc., University of Toronto
M.S., Massachusetts Institute of Technology
M.S., Massachusetts Institute of Technology
Ph.D., Massachusetts Institute of Technology


Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 30-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 40 graduate students, and has directed research projects for BP, Sikorsky, Nokia, Caterpillar, NSTAR, AMGEN, Verizon, NASA, and Amazon. Current research efforts include:

  • Platform management in large R&D organizations
  • System architecture of complex systems
  • Strategic management of stakeholder needs in international partnerships
  • Network analysis of customer requirements priority

Dr. Cameron teaches the System Architecture core class for the System Design and Management program, where he has taught over 500 students. Dr. Cameron’s teaching in Sloan Executive Education has been tied for the highest rated Executive Education program at MIT for several years. Additionally, Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 2500 participants.

As a consultant, Dr. Cameron works with companies to develop strategies for entering new markets, building flexible product lines and achieving cost savings. Dr. Cameron's clients include Fortune 500 firms in high tech, aerospace, transportation, and consumer goods.

Previously, Dr. Cameron worked in high tech and banking, where he built advanced analytics for managing complex development programs. Earlier in his career, he was a system engineer at MDA Space Systems, and has built hardware currently in orbit. He is a past board member of the University of Toronto.

Publications

Books and Book Chapters
[2016] System Architecture: Strategy and Product Development for Complex Systems (Edward F. Crawley, Bruce G. Cameron, Daniel Selva), Pearson, 2016. [bib]
[2013] Crafting Platform Strategy based on Anticipated Benefits and Costs (Bruce G. Cameron, Edward F. Crawley), Chapter in Advances in Product Family and Product Platform Design - Methods & Applications (Timothy Simpson, Roger Jianxin Jiao, Zahed Siddique, Katja Hölttä-Otto, eds.), Springer, 2013. (pdf) [bib]
Journal Articles
[2017] Architectural decisions in commercial aircraft from the DC3 to the 787 (Demetrios Kellari, Edward F Crawley, Bruce G. Cameron), In Journal of Aircraft, (Accepted for publication), 2017. (pdf) [bib]
[2017] Influence of Technology Trends on Future Aircraft Architecture (Demetrios Kellari, Edward F Crawley, Bruce G. Cameron), In Journal of Aircraft, American Institute of Aeronautics and Astronautics, 2017. (Accepted for publication, pdf) [bib]
[2017] Management Levers for Product Platforms (Bruce G. Cameron, Edward F. Crawley, Jakub Kwapisz, Alicia McNeill), In Engineering Management Journal, 2017. (Accepted for publication, pdf) [bib]
[2017] Informing Policy through Quantification of the Intellectual Property Lock-in Associated with DoD Acquisition (Christopher W Berardi, Bruce G. Cameron, Edward Crawley), In Defense Acquisition Research Journal, volume 24, 2017. (pdf) [bib] [doi]
[2016] Patterns in System Architecture Decisions (Daniel Selva, Bruce G. Cameron, Edward Crawley), In Systems Engineering, 2016. (pdf) [bib] [pdf] [doi]
[2016] Architecting Information Security Services for Federated Satellite Systems (Marc Sanchez Net, Inigo del Portillo, Bruce G. Cameron, Edward F Crawley), In Journal of Aerospace Information Systems, American Institute of Aeronautics and Astronautics, 2016. (pdf) [bib]
[2016] Approximation Methods for Estimating the Availability of Optical Ground Networks (Marc Sanchez, Inigo del Portillo, Edward Crawley, Bruce G. Cameron), In Journal of Optical Communications and Networking, Optical Society of America, volume 8, 2016. (pdf) [bib]
[2016] Tradespace exploration of in-space communications network architectures (Peter Davison, Bruce G. Cameron, Edward F Crawley), In Technology Analysis & Strategic Management, Taylor & Francis, 2016. (Under review, pdf) [bib]
[2015] Integrated tradespace analysis of space network architectures (Marc Sanchez Net, Inigo del Portillo, Bruce G. Cameron, Edward F Crawley, Daniel Selva), In Journal of Aerospace Information Systems, American Institute of Aeronautics and Astronautics, volume 12, 2015. (pdf) [bib]
[2015] A Framework for Studying Cost Growth on Complex Acquisition Programs (Morgan Dwyer, Bruce G. Cameron, Zoe Szajnfarber), In Systems Engineering, Wiley Online Library, volume 18, 2015. (pdf) [bib]
[2015] Communications Satellites: Time Expanded Graph Exploration of a Tradespace of Architectures (Peter Davison, Demetrios Kellari, Edward F. Crawley, Bruce G. Cameron), In Acta Astronautica, 2015. (Accepted for publication, pdf) [bib]
[2015] Technology Portfolio Planning by Weighted Graph Analysis of System Architectures (Peter Davison, Bruce G. Cameron, Edward F. Crawley), In System Engineering, volume 18, 2015. (pdf) [bib]
[2014] A Rule-Based Method for Scalable and Traceable Evaluation of System Architectures (Daniel Selva, Bruce G. Cameron, Edward F. Crawley), In Research in Engineering Design, volume 25, 2014. (pdf) [bib]
[2014] Rule-based System Architecting of Earth Observing Systems: The Earth Science Decadal Survey (Daniel Selva, Bruce G. Cameron, Edward F. Crawley), In Journal of Spacecraft and Rockets, volume 51, 2014. (pdf) [bib]
[2014] Technology Decisions Under Architectural Uncertainty: Informing Investment Decisions Through Tradespace Exploration (Jonathan A. Battat, Bruce G. Cameron, Alexander Rudat, Edward F. Crawley), In Journal of Spacecraft and Rockets, volume 51, 2014. (pdf) [bib]
[2012] Program Goals for the NASA/NOAA Earth Observation Program Derived from a Stakeholder Value Network Analysis (Timothy A. Sutherland, Bruce G. Cameron, Edward F. Crawley), In Space Policy, volume 28, 2012. (pdf) [bib]
[2012] Divergence and Lifecycle Offsets in Product Families with Commonality (Ryan C. Boas, Bruce G. Cameron, Edward F. Crawley), In Journal of Systems Engineering, 2012. (Accepted, doi: 10.1002/sys.21223, pdf) [bib]
[2011] Strategic Decisions in Complex Stakeholder Environments: A Theory of Generalized Exchange (Bruce G. Cameron, Edward F. Crawley, Wen Feng, Maukai Lin), In Engineering Management Journal, volume 23, 2011. (pdf) [bib]
[2011] Goals for space exploration based on stakeholder value network considerations (Bruce G. Cameron, Theodore Seher, Edward F. Crawley), In Acta Astronautica, volume 68, 2011. (doi: 10.1016/j.actaastro.2010.11.003, pdf) [bib]
[2008] Value flow mapping: Using networks to inform stakeholder analysis (Bruce G. Cameron, Edward F. Crawley, Geilson Loureiro, Eric S. Rebentisch), In Acta Astronautica, volume 62, 2008. (doi: 10.1016/j.actaastro.2007.10.001, pdf) [bib]
Conference Papers
[2017] Performance Characterization of a Multiplexed Space-to-Ground Optical Network (Marc Sanchez, Inigo del Portillo, Bruce G. Cameron, Edward F. Crawley), In 2017 IEEE Aerospace Conference, 2017. (pdf) [bib]
[2017] Optimal Location of Optical Ground Stations to Serve LEO Spacecraft (Inigo del Portillo, Marc Sanchez, Bruce G. Cameron, Edward F. Crawley), In 2017 IEEE Aerospace Conference, 2017. (pdf) [bib]
[2016] Assessing the Impact of Real-time Communication Services on the Space Network Ground Segment (Marc Sanchez, Inigo del Portillo, Bruce G. Cameron, Edward F. Crawley), In 2016 IEEE Aerospace Conference, 2016. (pdf) [bib]
[2016] Architecting the Ground Segment of an Optical Space Communication Network (Inigo del Portillo, Marc Sanchez, Bruce G. Cameron, Edward F. Crawley, Daniel Selva), In 2016 IEEE Aerospace Conference, 2016. (pdf) [bib]
[2016] Architecting Out Software Intellectual Property Lock-In: A Method to Advance the Efficacy of BBP (Christopher W Berardi, Bruce G. Cameron, Daniel Sturtevant, Carliss Baldwin, Edward Crawley), In Proceedings of the Thirteenth Annual Acquisition Research Symposium, 2016. (pdf) [bib]
[2015] Architecting Space Communication Networks under Mission Demand Uncertainty (Marc Sanchez, Inigo del Portillo, Bruce G. Cameron, Edward F. Crawley), In 2015 IEEE Aerospace Conference, 2015. (pdf) [bib]
[2014] Results of the MIT Space Communication and Navigation Architecture Study (Marc Sanchez, Daniel Selva, Bruce G. Cameron, Edward F. Crawley, Bernard Seery, Antonios Seas), In 2014 IEEE Aerospace Conference, 2014. (pdf) [bib]
[2014] Exploring the Trade-offs of Aggregated versus Disaggregated Architectures for Environmental Monitoring in Low-Earth Orbit (Morgan Dwyer, Daniel Selva, Inigo del Portillo, Marc Sanchez, Bruce G. Cameron, Zoe Szajnfarber, Edward F. Crawley), In AIAA Space, 2014. (pdf) [bib]
[2014] The Cost Impacts of Jointness: Insights from the NPOESS Program (Morgan Dwyer, Zoe Szajnfarber, Bruce G. Cameron, Markus Bradford, Edward F. Crawley), In AFCEA Acquisition Research Symposium, 2014. (pdf) [bib]
[2014] In-Space Transportation Infrastructure Architecture Decisions Using a Weighted Graph Approach (Peter Davison, Bruce G. Cameron, Edward F. Crawley), In 2014 IEEE Aerospace Conference, 2014. (pdf) [bib]
[2013] Exploring the Architectural Trade Space of NASAs Space Communication and Navigation Program (Marc Sanchez, Daniel Selva, Antonios Seas, Bernard Seery, Bruce G. Cameron, Edward F. Crawley), In 2013 IEEE Aerospace Conference, 2013. (pdf) [bib]
[2013] The Modeling and Evaluation of Interplanetary Manned Missions Using System Architecting Techniques (Alexander Rudat, Jonathan A. Battat, Bruce G. Cameron), In 2013 IEEE Aerospace Conference, 2013. (pdf) [bib]
[2013] The Impact of Technical Complexity on the Decision to Collaborate and Combine (Morgan Dwyer, Daniel Selva, Zoe Szajnfarber, Bruce G. Cameron, Edward F. Crawley), In 2013 IEEE Aerospace Conference, 2013. (pdf) [bib]
[2012] Tradespace Exploration Approach For Architectural Definition Of In-Space Transportation Infrastructure Systems For Future Human Space Exploration (Alexander Rudat, Jonathan A. Battat, Alessandro Aliakbargolkar, Morgan Dwyer, Bruce G. Cameron, Edward F. Crawley), In International Astronautical Congress, 2012. (pdf) [bib]
[2012] Understanding the Impacts of Indirect Stakeholder Relationships - Stakeholder Value Network Analysis and Its Application to Large Engineering Projects (Wen Feng, Edward F. Crawley, Olivier L. de Weck, Donald R. Lessard, Bruce G. Cameron), In The Strategic Management Society (SMS) 32nd Annual International Conference, 2012. (pdf) [bib]
[2012] Costing Commonality: Investigating the Impact of Platform Divergence (Bruce G. Cameron, Edward F. Crawley), In 2012 IEEE Aerospace Conference, 2012. (pdf) [bib]
[2011] Incentivizing Commonality: An Evaluation of the Benefit and Cost Impact of Platforming Strategies (Bruce G. Cameron, Edward F. Crawley), In 2011 IEEE Aerospace Conference, 2011. (pdf) [bib]
[2010] Divergence in platform commonality: examination of potential cost implications (Bruce G. Cameron, Richard A. Rhodes, Ryan C. Boas, Edward F. Crawley), In Design 2010, 2010. (pdf) [bib]
[2006] Value Based Architecture Selection (Bruce G. Cameron, Sandro N. Catanzaro, Edward F. Crawley), In AIAA 57th International Astronautical Congress, 2006. (pdf) [bib]
Theses
[2011] Costing Commonality: Evaluating the Impact of Platform Divergence on Internal Investment Returns (Bruce G. Cameron), PhD thesis, Massachusetts Institute of Technology Engineering Systems Division, 2011. (pdf) [bib]
[2007] Value Network Modeling: A Quantitative Method for Comparing Benefit Across Exploration Architectures (Bruce G. Cameron), Master's thesis, Massachusetts Institute of Technology Department of Aeronautics and Astronautics and Technology Policy Program, 2007. (pdf) [bib]
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